Based on mostly entrepreneurship, Vivy Yusof’s net worth is projected to be between $3.87K to $23.2K in YouTube profits alone. Her endeavors, notably FashionValet and The dUCk Group, have solidified her as a big player in Southeast Asian fashion.
Profile of Vivy Yusof
| Category | Details |
|---|---|
| Full Name | Vivy Sofinas binti Yusof |
| Date of Birth | December 11, 1987 |
| Nationality | Malaysian |
| Net Worth | $3.87K – $23.2K (YouTube earnings) |
| Occupation | Entrepreneur |
| Key Ventures | FashionValet, The dUCk Group |
| Major Recognition | Forbes 30 Under 30 Asia, 2017 |
From Bloggers to Business Icon
In 2010 Vivy Yusof co-founded FashionValet with her spouse Dato’ Fadzarudin Shah Anuar. Originally only an idea, the business currently runs worldwide and collaboratively works with more than 500 businesses. Vivy’s work transformed an e-commerce site for basics into a fashion powerhouse.
Fashion Valet has offices in Malaysia, Singapore, and Indonesia with 150 employees. It presents well chosen selections from the best designers from Southeast Asia. Vivy’s leadership helped to define the worldwide popularity of the brand, therefore establishing its reputation in fashion retail.
The dUCk Group: Changing Fashion
Vivy started The dUCk Group, a cosmetics, scarf, accessory firm. The brand appeals to contemporary Muslim ladies and became well-known very fast. Its distinctive marketing plans and designs define it in a crowded industry.
The dUCk Group transcends mere fashion brand. It speaks of empowerment, originality, and identity. Vivy’s capacity to relate to her target market has made the brand a cultural symbol both in Malaysia and outside.
Digital Advancement
Monthly visits to Vivy’s blog, Proudduck total 250,000. Having 1.8 million Instagram followers, she also keeps a significant social media presence. Her 2017 YouTube channel supplements her influence by offering both personal and professional analysis.
Digital strategy of Vivy combines branding with narrative. Her audience relates to her genuineness and inventiveness. She establishes a different benchmark in entrepreneurship by merging business with digital media.
Significant Successes
Vivy’s career has brought many honors. 2017 saw her listed on Forbes 30 Under 30 Asia. The Prime Minister bestowed to her in 2018 the title “Women Icon of Malaysia”. The STPM national test used in Malaysia also featured her tale.
Among her other honors are Social Media Influencer of the Year and Entrepreneur Par Excellence. These successes in digital and fashion mirror her commitment, inventiveness, and influence.
Notes: The First Decade
Vivy debuted The First Decade: My Journey from Blogger to Entrepreneur in 2022. The book traces her path from launching a blog to building international companies. It provides understanding of the difficulties and successes of business life.
Aspiring businesspeople find motivation in her narrative. It emphasizes in developing a successful profession the need of perseverance, vision, and lifelong learning.
Conflict and Responsibility
When FashionValet’s financial problems leaked in 2024, Vivy came under fire. Selling their interests for RM3.1 million, major investors Khazanah Nasional and PNB lost RM43.9 million.
Citing ambitious expansion throughout the epidemic as a main influence, Vivy and her husband embraced responsibility. Their candor revealed responsibility and a will to progress in front of obstacles.
Social Effect
Vivy and her colleagues gathered RM2.1 million for Malaysian frontliners during the COVID-19 epidemic. They also started FV Bazaar, a website helping 4,500 food and drink suppliers. These projects demonstrated her will to serve local communities.
Her giving emphasizes her principles. Vivy shows how corporate success can coexist with social responsibility by leveraging her position to help others.
The Legacy of Vivy Yusof
The career of Vivy Yusof blends community involvement, business sense, and artistic ability. She is innovative from starting Fashion Valet to forming The dUCk Group. Her flexibility and growth guarantee her continued influence in the fashion business.
Her narrative encourages businesspeople to move forward boldly. Vivy is now a leader in her field by facing difficulties and following her goal. Her path illustrates the possibility of combining strategy with enthusiasm.
FAQs
- What is Vivy Yusof’s net worth?
Her estimated net worth from YouTube earnings ranges between $3.87K and $23.2K. - What businesses does Vivy Yusof own?
She co-founded FashionValet and The dUCk Group. - What is FashionValet?
FashionValet is an e-commerce platform featuring Southeast Asian fashion brands. - What awards has Vivy Yusof won?
She was featured in Forbes 30 Under 30 Asia and named “Women Icon of Malaysia.” - What is The dUCk Group?
It’s a lifestyle brand offering scarves, accessories, and cosmetics for modern women. - Where can I find Vivy Yusof’s memoir?
The First Decade is available through Penguin Random House SEA.
